Due to fierce competition in each and every sphere, there is a fight among contenders to gain top slot in their area of work. People look for lucrative advertising and marketing ways to stay ahead in the competition and make clients aware of their credentials. Today, litigators too have braced themselves and engage in online advertisement to make litigants conscious of the quality of their services. However, this was not the case earlier, as lawyer advertising was considered unethical and against the sanctity of the law. Bates v. State Bar of Arizona case in the year 1977 in the United States Supreme Court changed the scenario and allowed advertising for lawyers on the grounds of right to know for the public.
These days not only lawyers but even the law firms can advertise about their professional expertise and can showcase the advantages of their services. Law firm marketing aims at highlighting the prominent features of a firm, which may be its capability to handle complex civil or criminal cases, glorious past records or less cost of services as compared to their counterparts. Moreover, Law firm marketing may include advertising for lawyers, as they are the most important asset for any law firm. A reputed lawyer advertising about his litigation experience, history of cases handled that led client to victory and area of expertise is definitely bound to get may eyeballs online.
Commercials advertising for lawyers may be direct, subtle or aimed at providing them a distinctive edge that makes them stand out in the crowd. One of the most important requirement for such type of advertisements is that these should be professional and do not cross the boundary of law by painting others in a bad light. Moreover, these should be informative and give viewers a clear picture of what they are bound to receive.
Lawyer advertising and law firm marketing is in vogue, as it helps counsels and firms display their unique selling points and what they have to offer. It allows the clients to make an informed choice and decide which services can help them in getting a fair deal in the court.