Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic. All you have to do is review the following tips and include them in your website marketing plan. Before you know it you will notice that your website counter is recording more hits per day and telling you that your directories, keywords, and links are working.
Tip #1 - Submitting to Law Directories
Take some time online to orient yourself with the myriad of law directories available. Register your domain name and the type of law you practice with as many law directories as you possibly can. By doing this, people searching through law directories for a lawyer will have your website as a choice when making their decision on which attorney to hire. As a result, your website should be as comprehensive as possible with every bit of information related to your niche available to visitors. Many people use directories now instead of the yellow pages so when you list your site with these directories, you'll get targeted traffic to your website and ultimately more clients.
Tip #2 - Optimizing for Specific Keywords
Nobody knows what the search engines will be looking for in the future, but right now keywords play a critical role in the ultimate ranking your site receives. When individuals search for specific words online, search engines give them pages that are optimized for those keywords. Because of this fact, you should be sure to include your industry specific keywords as well as location and the specific type of law you practice. By doing so, you will get more targeted traffic because your web pages will rank well for the keyword phrases your potential clients are using to search the internet.
Tip #3 - Incoming Links
Like keywords, incoming links are the other major consideration search engines use when ranking your site. Regardless of whether you get other websites to link to you or use auction sites like eBay to auction off your services and include links in the text, when you have more links you will have a better result with clickthrough traffic and also the search engines. Better search engine results means you will have more traffic and more sales. It is certainly worthwhile to put some effort into building links.
Include these three tactics into your law firm's Internet marketing strategy and you'll be surprised at how quickly they will work for you in generating more traffic and more clients. It is also important to keep in mind that you should regularly update your website, check your links, monitor your keyword positioning, and build your directory listings.