Law Firm Marketing - Increasing Your Revenue by Grading Clients

Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable - your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients.

The ABCD Solution

In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis. This is the key concept of "ABCD clients". Service professionals of many types use this method to accurately rate and organize their client base. And for effective marketing for law firms, this method is priceless. By the way it is not just about marketing. It is also about serving your clients better than ever.

As you certainly know in schools we use the letter grading system to rank the students in order of how well they perform on papers, tests, quizzes, etc. Similarly we will "grade" our clients. So think of your client grading system for law firm marketing as summing up all the aspects of a good client.

A client who gets an "A" would be one who has reasonable expectations, follows your instructions, is grateful for the work you do as well as courteous and professional in their demeanor with both you and in particular your staff. In fact if you are ever wondering if someone is an "A" client or a "D" client just ask your staff. The "A" client sends you referrals that turn into "A" clients as well. The "A" client is never concerned with the fees you charge since they know your services are worth the cost. They pay their bills on time all the time. And finally, their cases are interesting and substantial matters. Now isn't this the kind of client you are aiming for in your law firm marketing in the first place? Additionally, have you ever heard the old saying "birds of a feather flock together"? This means your "A" clients know a lot of other "A" clients who they can refer to you if you play your cards right.

Of course a client with a "B" grade would have many of the same qualities of the "A" client, but not all. A client with a "C" grade would be closer to a "D" client. A client with a "D" grade is the complete opposite of all the characteristics of an "A" client. They don't have reasonable expectations, they pay their bills late (some not at all), try to negotiate lower fees or retainers, don't follow your instructions (may even think they know better than you do), are rude or unprofessional, they do not send referrals (or if they do they are also "C or D" clients), their matters are not substantial and interesting, and they often complain about normal fees. Not a pretty picture these "D" clients. Let your competitors have them!

In targeting your law firm marketing, "C & D" clients are not the kind of client you want to attract. Most firms find that "C & D" clients take up between sixty to eighty percent of their time and efforts, while only bringing in twenty to forty percent of the firm's revenue. Does it make sense to cultivate this type "C & D" business? Of course not. You need to stop taking "C & D" business and "fire" (ethically of course) any "C & D" business that you can. Even if you only begin with the "Ds" it is a beginning. Quite liberating as well my clients report to fire these folks.

Effective marketing for law firms includes a realistic look at what will bring the best benefit for the best clients. Ridding yourself of clients who are graded a "C or D" is one of the best things you can do for your "A & B" clients. Without spending all your time on the "C & D" problems and concerns, you can pour your attention into your "A & B" clients (moving their matters to conclusion faster thus you can do more of them). Thus the "A & B" clients will be even more satisfied, resulting in more referrals and more business from them. Clearly a "win/win" for all.

Another big, big advantage of spending less or no time on your "C & D" business is you can focus more time on developing your "A & B" referral network. Your increased marketing time and more focused law firm marketing will result in more quality "A & B" business.

What I have found working individually with over 500 attorneys is most of you will need to limit your practice areas to one, two or maybe (and I do mean maybe) three practice areas in order to drop your "C & D" cases. Too many attorneys are practicing "threshold law" that is defined as taking anything that comes across the threshold of your office. In selecting your practice areas try to incorporate cross-salable areas, such as wills and trusts, real estate, and/or estate planning for example. Select the most lucrative practice areas you have and then pour your law firm marketing efforts into those targeted practice areas while focusing on "A & B" clients and referral sources. This may be a bit frightening at first and in the long run you will be extremely glad you did.

Paruresis Treatment - Try to Get Some Help

First of all, before we move forward into telling you about paruresis treatment, we would like to take this opportunity to tell you just what paruresis is. You see, paruresis is a medical term that is used in order to describe an individual that is not able to use the restroom in public. This term is often referred to as shy kidney, shy bladder, urophobia and bashful bladder syndrome.

When it comes to this problem, it can be found in both male and female of all ages. If you do not seek treatment for this problem, then it could cause you to have many complications with your health. This problem is also known for being a social phobia. If you are interested in getting rid of this problem (we couldn't see why you would not be interested), then we highly recommend you reading this article.

There are many reasons as to why individuals would have these problems. For some, it is due to having overly critical parents when they were a child. For others, it could have to do with a traumatic time in their life when they were not able to use the restroom when they needed to. As an example, whenever they were asked to give a sample of their urine. Generally, those individuals that have shy bladder fear what other people think of them.

The impact of this problem could range anywhere from mild to severe. If your problem is classified under a mild problem, then you are not able to use the restroom in some places, but in other places you can. For individuals that are dealing with shy bladder, there are a number of different treatments that are available.

Some common paruresis treatment consists of exposure therapy, cognitive therapy and even anti anxiety medications. Believe it or not, exposure therapy is very effective.

Soft Sales Techniques for Specialty Law Firms

Lock Horns and Hobnob

Make use of past opponents for long-term business development and network development.

The world of specialty law is a small one. Throughout your career, you will encounter the same attorneys you have once argued against. By using the proper techniques, you can maintain good relationships with other lawyers in your field, whether they are your allies or your opponents. Take advantage of prime opportunities to get on friendly terms with an attorney you observed to be a good advocate for his or her client.

Also, note which executives participated in the case; they can also be very good sources of future legal business and networking opportunities.

Don't Lose Touch

After an acceptable time has passed and your opponent has had a chance to lick his or her wounds (or vise versa), reach out to them. Congratulate the fellow attorney for a stellar representation of his or her client, them invite them out for coffee or lunch.

Keep in touch by email. Send the acquaintance copies of articles that you think they might be interested in. Inquire about upcoming conferences or seminars you might both attend.

Keep in mind that future new business opportunities may come from referrals, even referrals from former opponents.

As I mentioned, business executives are also good contacts for networking. Try a more subtle approach to continual law firm marketing. If you service a company on a project basis, such as a merger, invite the inside counsel and executives in direct contact with you out for social events or to a conferences to deepen (and perhaps solidify) the business relationship.

Urine Therapy - The Indictment of Medical Orthodoxy

Three months ago, I came across a book titled THE WATER OF LIFE: A Treatise on Urine Therapy by John W. Armstrong. At first sight, I had the impression that the book had to do with the often talked about great healing powers of pure natural water. But soon, as I flipped through the initial pages of the book, I discovered that the subject of the book was not ordinary water but urine, a discovery that reinforced my curiosity to delve further into what the author had to say on the life potency of urine, a substance I had hitherto regarded with disgust as a dirty, poisonous and useless human waste, much on the same level as human excreta.

However, the more I read the book on urine therapy, the more curious and fascinated I became to read more of the author's discourse and 'strange' assertions and submissions until soon, I could no longer get myself to drop the book except to attend to very pressing engagement until I had read the book through.

I was thoroughly intrigued and completely taken aback not only by Armstrong's acclaimed healing power of urine therapy and its proven efficacy in the treatment of countless ailments including many of the so-called chronic and incurable diseases but even more so by his assertions on the impotency of traditional medical practice over these diseases such as cancer, gangrene, kidney failure, etc. What was even more intriguing was the litany of case studies cited by the author to prove urine therapy cure and what more, a long list of eminent orthodox and homeopath doctors who have corroborated the healing power of urine therapy. Just as I was highly excited by the author's expert and convincing analysis of urine by way of its constituents in disproving its completely poisonous or useless nature as claimed by orthodox medical practitioners for ages before now and as most ordinary people, including myself had been made to believe. I also found the author's logic on the healing potency of urine therapy both credible and unassailable based on his analogy of a tree which lives off its fallen or 'dead' leaves among other natural priniples.

The point consistently raised by the author that greatly bothered me was his allusion to a studied effort by medical practitioners to keep secret the healing power of urine therapy for purely personal and selfish purposes of sustaining their lucrative albeit expensive services to people, particularly those with chronic and 'incurable' diseases such as cancer. Even more worrisome was his observation to the effect that the therapies hitherto used by traditional medical practitioners in the cure of such chronic diseases such as radium, sera and vaccines not only have hardly and rarely brought about permanent cure of any 'incurable' disease but are also established 'poisons' with known damages and serious adverse effects to the human body and which most often ended up complicating and worsening the diseases and in fact increasing their potency and recurrence tendency, and all these facts, the author asserts, are well known to orthodox medical practitioners.

One of his quoted references offered me a real food for thought. Quoting Dr. W. H. WHITE, M.R.C.S., I.R.C.P.: Disease...becomes a vested interest, and consciously and unconsciously, the doctors foster it as such. It is quite a common observation that doctors produce disease. Moreover, the whole system and philosophy of our dealing with disease is mistaken."

Yet another bothering revelation made by Armstrong was the million dollar urine business that has been going on in the world besides that of orthodox medical practice, in the form highly expensive drugs and cosmetic formulas produced from urine constituents and sold to the same unwitting public who are made to regard urine with such disgust and rejection.

The orthodox medical practitioners did not merely stop at keeping the urine therapy secret secret all these ages. As the author further pointed out, orthodox medical practitioners having formed themselves into a pressure group association have over the years facilitated several laws in America making it illegal for any person other than a 'doctor' to claim, much less attempt to cure some so so-called special diseases they have dubbed incurable. By so doing, orthodox medical practitioners have not only succeeded in contriving a monopoly of public patronage in such cases but also their exploitative grip on unfortunate victims of such diseases who are made to pay through their nose for ultimately non-effective and more often, compounding treatments which they could have been cured of possibly without paying one dime on self urine therapy.

After reading the book, I came to a personal conviction and conclusion that urine therapy is an incontrovertible reality with unarguable efficacy which I made up my mind to try on myself. And this I did by applying old heated urine compress three times a day on a lump that had been on the left side of my abdomen as long as I could remember, perhaps from birth. The lump reduced to about half its former size after two weeks of application and disappeared completely after the next one week of application! Ever since, I have been drinking urine on routine basis and applying it as body massage based on the guidelines I learnt from John Armstrong and other experts in urine therapy I later searched out on the internet such us Martha Christy and Coen van der Kroon among others with tremendous improvement in my health and skin condition. I have since convinced my mother to join me to cure her overweight which she had since obliged with unbelievable results on her weight and general health condition.

I'd wish every other person out there began to use urine therapy to cure their ailments and regenerate and rejuvenate their body systems without paying a dime to any doctor.

At the end of the day, I am minded to agree that orthodox medical practitioners have been economical with the truth about the healing power of urine therapy, apparently for personal commercial gain at the expense and detriment of suffering and dying humanity. I now have no doubt that urine therapy is God's free gift of nature-cure to humanity in the same way he has provided all other basic things of life free to man including water, air, sunshine, rain, fire, name them, all of which, if it were possible, some learned professionals would have also kept secret from us and make us pay heavily to obtain any of them even in small quantity!

Children With ADHD - Effective Treatment Methods

When you have to make a decision about treating children with ADHD this is never an easy one. On one hand, you are scared of the side effects associated with prescription drugs, but there also some reports stating that they can help to improve the life of both parents and children. Additionally, you have seen positive testimonials for the use of natural treatments but your medical doctor believes that they are just mirrors and smoke. For this reason, this article will help you to decide between two options for treating ADHD children.

The primary ADHD symptoms that you are attempting to treat would include distractibility/inattention, impulsivity and hyperactivity or restlessness.

Treatment options for ADHD children

There are some stimulant medications that will work by arousing the volume of dopamine and norepinephrine formulated in the brain and these are undeniably the most well-known treatment option. Actually the names of such drugs are well-recognized, so most of them really don't need any introduction. These are Adderall, Ritalin, Dexedrine, Provigil, Desoxyn and Cylert. These stimulant medications also show good results in more than 7 out of 10 cases, but still have certain side-effect risks which includes insomnia, skin rashes, tics, appetite loss, stomach ache, headaches, personality changes and also a recurring effect as soon as the drugs begins to fade away. Recent studies also show a connection between these medications and drug addiction down the road. However, most doctors think that the benefits over-shadow the dangers and also that generally the cases of side effects tend to be exaggerated.

Cognitive Behavioral Therapy is another type of ADHD children treatment and this is fast becoming one the most common non-prescription alternatives. CBT is able to combine the best aspects of behavioral and cognitive therapy. Collectively, these two treatment options focus on the way your behaviors, thoughts and emotions impact one another. Quite simply, cognitive behavioral therapy will be a step-by-step approach for changing how you think and behave using association and conditioning.

What is a Hedge Fund Law Firm?

A hedge fund law firm specializes in helping those involved in investment partnerships, such as hedge funds, by providing legal guidance in the global investment management industry. Some firms are able to help set up both domestic and offshore funds (partnerships and companies). One of the most important thing that the firm helps out with is ensuring that the firm or fund is in compliance with all state, federal, and international (if applicable) laws and regulations.

Another very important task that these types of firms help with are registration matters. Certain firms have to register with the Commodities Futures Trading Commission (CFTC) and the National Futures Association (NFA). Other types of legal advice given to clients regard investor advisory agreements, bankruptcy issues, and liability cases.

Furthermore, hedge fund law firm help in drafting disclosure documents including risk disclosures which need to be given to clients. These documents are wordy, dense, and contain a lot of legal jargon, so the help of an attorney who specializes in this field can make the process much smoother

One thing to keep in mind is attorney fees. Some fees are reasonable, so it's important to shop around to find the best deal for you. Remember, each investor situation is different, so instead of following the crowd, it's important to do your research.

In addition to the issues listed about, a hedge fund law firm can support you during your start-up process and serve as a legal guide for you. Lawyers in this field are often very specialized and have knowledge of niche investment mechanisms.

For more information or for help starting up your firm, get in touch with hedge fund law firm.

Law Firm Provides Advice on How Women Should Dress for Court

When a law firm represents an accident victim, the proper court dress for women will be one of the topics an injury attorney will cover. Fair or not, most judges are conservative and may judge the parties based on their attire. It may even be an unconscious decision. As a result, an injury attorney's advice will include presenting a respectful image and avoiding extremes that will draw unwanted attention. After all, the attention needs to stay focused on the case, not on the participants.

Clothes

Clothing should be respectful of the court, with formal office attire being preferred. Though it may seem old fashioned, some judges even frown on women wearing pants. As a result, a law firm will usually advise women to wear skirts and blouses. Also, avoid anything that draws too much attention such as loud colors, immodest attire, or clothes that are stained or damaged. Finally, wear comfortable clothes that will not cause fidgeting because they constantly need to be readjusted.

Shoes

Shoes are an important part of court dress for women. A law firm will tell women that, like the clothes, the shoes should be conservative and formal. Avoid anything that draws too much attention such as high heels, open-toed shoes, or fancy designs. High heels can be problematic too if walking is less than graceful. Most certainly avoid casual footwear such as sneakers, sandals or flip flops, as these considered to show a lack of respect for the court.

Hair

An injury attorney's advice will also cover hair, because it is a part of the total package. Again, the point is to avoid drawing too much attention, so hair should be well-groomed and neat in appearance. Long hair can be put up in a French twist, while short hair can be salon-styled. Unnatural dyes and hairdos that are flashy or extreme should be avoided. This is definitely not the time for a purple mohawk!

Accessories

Since accessories complete the image, a law firm may offer guidelines on these as well. In general, a woman should not wear a lot of flashy jewelry and should remove all piercings. Make-up should be minimal and conservative. In addition, cover any tattoos and avoid heavy perfumes as allergies may cause problems for others and draw unnecessary and unwanted attention.

Hygiene

Personal hygiene is also an important part of the court dress for women. For many, this injury attorney's advice is obvious, but a law firm may feel compelled to cover it just in case. Nails and hair should be clean, and clothes should be neat and untorn.

Anyone woman who must face a day in court, must carefully consider her appearance. Her dress, shoes, hair, and accessories are all an important part of the package. Good personal hygiene must also play a part. After all, these things will affect how a judge views the woman. It will not matter if it is fair, it will only matter how the judge rules in the end. So, keep the judge focused on the case and not on your appearance.

Provo Canyon School - A Residential Treatment Facility

Provo Canyon School a residential treatment facility owned and operated as a subsidiary of Universal Health Services, Inc, one of the nation's leading hospital management organization. Provo Canyon School specializes in treating teen boys and girls with emotional, behavioral and learning difficulties and have been unresponsive to outpatient counseling or previous inpatient psychiatric or substance abuse programs.

Amanda Beal is a therapist at Provo Canyon who comes to us with a rich background in individual and group therapy. She began her education at Utah Valley State College where she earned her Bachelor's in Behavioral Science. She then went on to earn her Master's in Counseling from Gonzaga University located in Spokane, Washington. She remarks that her Master's experience was amazing for her with many hours of face-to-face contact with very diverse populations of people. She found a particular interest in Attachment theory and is now working on her PhD at Brigham Young University in Provo, UT where it is the focus of her studies. She brings her knowledge and skills set to Provo Canyon School in a way that incorporates Attachment theory through a here and now approach. Her goal when working with the boys is to enhance the sense of healthy attachment that students have with their parents or guardians. Her therapeutic orientation is self-described as strengths based with a soft approach.

When she decided to come to Provo Canyon School it was very clear that the place she would be most helpful was with the younger, slightly milder population of boys. So far she has been using, play therapy with the students, such as puppets and role-playing as well was bringing sand tray therapy to the campus. Currently, she is looking to expand her use of sand tray therapy, which she is trained in and have a permanent set up of it in her office. She has found a great response for the boys that have been using it thus far, particularly those who have trouble articulating their thoughts and feelings verbally. Sand tray therapy has been proven to work with a variety of children with different disorders as well as being a great tool when working through trauma without talking. Amanda brings a new perspective to the program because of her softer, strengths based approach, as well as looking at things through an attachment lens. Amanda has been with us since July of 2006, and once she completes her PhD in August of 2008, she plans to stay with us.

How to Promote Your Law Firm Website On the Internet for Maximum Profit

Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic. All you have to do is review the following tips and include them in your website marketing plan. Before you know it you will notice that your website counter is recording more hits per day and telling you that your directories, keywords, and links are working.

Tip #1 - Submitting to Law Directories

Take some time online to orient yourself with the myriad of law directories available. Register your domain name and the type of law you practice with as many law directories as you possibly can. By doing this, people searching through law directories for a lawyer will have your website as a choice when making their decision on which attorney to hire. As a result, your website should be as comprehensive as possible with every bit of information related to your niche available to visitors. Many people use directories now instead of the yellow pages so when you list your site with these directories, you'll get targeted traffic to your website and ultimately more clients.

Tip #2 - Optimizing for Specific Keywords

Nobody knows what the search engines will be looking for in the future, but right now keywords play a critical role in the ultimate ranking your site receives. When individuals search for specific words online, search engines give them pages that are optimized for those keywords. Because of this fact, you should be sure to include your industry specific keywords as well as location and the specific type of law you practice. By doing so, you will get more targeted traffic because your web pages will rank well for the keyword phrases your potential clients are using to search the internet.

Tip #3 - Incoming Links

Like keywords, incoming links are the other major consideration search engines use when ranking your site. Regardless of whether you get other websites to link to you or use auction sites like eBay to auction off your services and include links in the text, when you have more links you will have a better result with clickthrough traffic and also the search engines. Better search engine results means you will have more traffic and more sales. It is certainly worthwhile to put some effort into building links.

Include these three tactics into your law firm's Internet marketing strategy and you'll be surprised at how quickly they will work for you in generating more traffic and more clients. It is also important to keep in mind that you should regularly update your website, check your links, monitor your keyword positioning, and build your directory listings.

Best Concussion Treatment Options

Concussion Treatment 101

Should you or a family member ever experience a concussion, the initial step is always to be seen by a physician. A medical team must access the injuries to your brain and determine whether you have a concussion or a more serious brain injury.

In order to be diagnosed with a concussion or brain injury, you need to have a neurological exam. This will likely occur in the emergency room by a physician. If they believe that you may have had a concussion or a more serious injury, they will likely order a series of more definitive testing, such as CT or MRI scans of the brain. A neurologist or radiologist will read the scans and determine the extent of the damage. Once it's determined the person has in fact experienced a concussion, a variety of treatment options will be suggested.

Concussion Treatment #1: Relaxation

The brain is a fragile, jello-like structure where all of our mental capabilities are held. Due to the fragility of the brain, housed within our hard/protective skulls, our brains are not supposed to endure trauma. After a concussion, your brain is in shock and small changes to the grey and white brain matter can result in minor or major effects. Because your brain is in this fragile state, your first step should be to let your brain rest. It is important not to stimulate the brain too much. You should take a few days off of school and/or work and. This may mean actual sleeping or otherwise avoiding intense information, for example video games, sports, concerts, bars and any noisy social conditions.

Concussion Treatment #2: Resume Activities Gradually

The rate where the mind heals varies individual to individual and injuries to injuries. You simply have one brain and also you shouldn't overwhelm it. Lots of people report challenge with:

• Loss of memory
• Decreased attention
• Mental fogginess

It is advisable to resume school, work and social activities a bit at a time. You might want to reduce your course load or work from home or part-time while you ascertain if you are able to handle it. Make certain that the instructors or boss realize that a part of your concussion treatment involves gradually returning to your prior degree of participation. Most teachers and bosses want understand the importance of cognitive healing and don't want you to put your brain and cognitive abilities in jeopardy.

Concussion Treatment #3: Cognitive Rehab Therapy

If the signs and symptoms of loss of memory, decreased attention and/or fogginess from of your concussion aren't healing on it's own, you might want to pursue cognitive rehab therapy. Inform your physician you want cognitive rehab therapy as a concussion treatment. She or he will refer you directly to a neuropsychologist, Speech-Language Pathologist or work counselor who'll perhaps you have do various functional activities to bolster your mind and thinking abilities. Most insurance companies will cover cognitive rehabilitation therapy. This type of therapy usually lasts for 2-3 months with twice weekly therapy. Cognitive rehab therapy focuses both on restorative and compensatory approaches to concussion treatment / cognitive recovery.

Concussion Treatment #4: Online Brain Games

A different way to strengthen your thinking abilities is as simple as playing online brain games created for enhancing cognitive abilities (for aging people or people seeking concussion treatment.) Many sites offer free tests or affordable brain games to assist your memory, attention and problem fixing improve as the brain is constantly on the heal. These games will work on specific skills related to memory, increasing your thinking skills, paying attention and problem solving.

Engaging an Employment Law Firm

An employment law firm should be one of the first things you look for when you have, or think you have, a legal matter regarding your current or former job. Your attorney will be able to advise you on the validity of your claim and what your options are, as well as develop the strongest case possible should you need to go to court.

You should plan to talk to three to five different firms to find the one that you feel most comfortable handling your case. If possible, get a few recommendations from people you trust. You can also look at online reviews, though these may not be fully reliable as more people will make the effort to complain than to compliment, skewing the results.

If you don't know anyone who has experienced a situation similar to yours, you can talk to community services (like therapists, support groups, and advocacy groups) about who they'd recommend. Referral services are also available. These simply provide a listing of qualified attorneys in the area.

Most firms will meet with prospective clients at no charge. This is good business for them because it brings more people in. Call ahead to make an appointment or to ask what the best time is to come by. Be prepared with information about your situation. You won't go into a lot of detail at first, but you should outline your case so the attorney can make an initial judgment about its suitability.

Look for a firm which has experience with the kind of case you are planning to bring. Many law firms have expertise in a wide range of employment law topics. Often, in larger firms, different attorneys specialize in different areas. Newly appointed lawyers have all the same qualifications, but experience can often make the difference in winning a case or getting the maximum settlement you are due.

Find out about the fees that you will be expected to pay. Many firms work on a contingency basis, which means that no fees must be paid until the case is won, at which point they're pulled from the settlement. If you will be liable for any fees or expenses up front, be sure that you find out.

Ultimately, you should choose the firm with which you feel a good rapport, whose methods and practices align with your own philosophy, and which provides the best value. The combination of these factors which clicks isn't the same for everyone, which is why it's a good idea to talk to multiple firms, even if you have a glowing recommendation for one or another.

If you find yourself in a situation on the job which you believe is illegal - even if you aren't sure - it is worthwhile for you to talk to an employment law firm. You'll find out if you have a good case and, if you do, what your next steps should be to get the compensation you deserve.

Treatments For Hyperhidrosis - Clinical Methods

Hyperhidrosis is a medical term for excessive sweating. This problem generally happens in the underarms, feet, face and hands. With the advancement in the medical knowledge there are a lot of treatments for hyperhidrosis available. Some of the treatments provide temporary relief and some permanent. Deodorants or antiperspirants are topical treatments that provide relief for the mild to moderate hyperhidrosis. The sweat glands are blocked and therefore it provides a momentary relief. The treatment has to be used daily. Antiperspirants containing aluminum chloride hexahydrate are the most effective ones.

Botox or botulinum toxin injections also provide relief. These injections paralyze the nerves motivating sweat glands. 15-20 injections have to be taken within 7-16 months. This therapy stops excess sweating for 4-6 months, so the therapy actually provides temporary relief and has to be repeated. Iontophoresis is a treatment that provisionally shocks the sweat glands by shocking them with low electric current. If possible the affected area is dipped in an electrolyte solution and electric current is applied. This therapy requires a prescription, the process itself takes about 15-30 minutes and lasts 10 days.

Liposuction can also be used to remove the fat and some nerves controlling sweat production from the armpits. The procedure takes place under local anesthesia. This is one of very effective, but expensive treatments for hyperhidrosis which provides very little marks afterwards. ETS or Endoscoptic Thoracis Sympathectomy is a process used for treating hands and underarm hyperhidrosis. This therapy is carried out under local anesthesia, the surgeon cuts or destroys the nerve paths leading to the sweat glands. There is no sweating from the area permanently if the surgery is successful.

Marketing Ideas For Law Firms

The legal profession is highly competitive, and in the 21st century, law firms need to market their services just as other business enterprises do. Many marketing ideas and strategies will work effectively for law firms. By adopting these strategies as part of a comprehensive marketing plan, a law firm will be able to increase its client base and revenues over both the short and long term.

In order to effectively market a law firm, it is essential that a comprehensive marketing strategy be developed.

Of course, this may seem like common sense on first blush--and it is to some degree--most law firms in business today lack a comprehensive marketing strategy. Law firms tend to take a piecemeal approach to promotion and marketing. They tend to make marketing decisions "on the fly" without any real consideration as to how one marketing effort will harmonize with other promotional efforts.

Because marketing and promotional budgets are not endless, a firm can get the most mileage out of those funds by expending them in a coordinated fashion. Moreover, a comprehensive marketing plan allows a firm the ability to have a blueprint for its promotional efforts that ensures all of the bases are covered.

Another strategy suitable to a law firm is niche marketing. In niche marketing, advertising pitches are directed toward that segment of the population that will be most interested in the product or service being offered.

Many law firms tend to specialize. Therefore, promotional and marketing ideas need to target particular niche markets. For example, if a firm specializes in corporate or business law, its marketing efforts need to be geared toward connecting with the owners and managers of corporations and businesses rather than appealing to the community at large.

Another marketing strategy that a law firm should employ is what can best be called the "personal touch." The attorneys in a firm should take a hands-on approach to marketing the services of the firm.

An example of how a law firm can pursue the personal touch in marketing and advertising is by having the attorneys in the firm make public presentations at civic meetings. Civic groups are eager to find speakers for their events. Lawyers are naturals in this regard.

Providing some pro bono services is also a solid way of establishing a respected professional presence in the community. Through pro bono work a firm is providing a solid service to people who otherwise cannot access legal representation and assistance.