Starting your own DUI law firm should be treated like any other successful business out there. Often times young DUI Attorneys don't think like business owners, but they think like lawyers. It's important to be able to do both. Make business decisions when needed, and of course be a zealous advocate for your client.
Like most businesses a good business card can mean the difference between making a good impression and a bad one. Here are a few things to look for when designing your business card for your DUI law firm.
Distinct concept: Many DUI law firms if not all have business cards. In my opinion most of the business cards I have seen from fellow DUI Attorneys are boring, plain, and simple. In today's day and age owning and operating a DUI law firm is very competitive. Having a business card that sets your apart will help you stand out from the competition. Having a distinct concept is one aspect of this. Different colors, fonts, and designs help accomplish this.
If your business card was designed at the local copy shop, and its plain black and white. Guess what. Your business is not going to stand out, and in the end a potential client is just going to throw the card away. On the other hand if the card is unique, it has a creative design and colors, a potential client is more likely to hold onto that card and keep it.
Description: Having a business card that is cluttered with information and having one that is completely sparse is a fine line. To have a successful business card the DUI Attorney needs to put just enough information about their practice to let the potential client know what they are about, but not so much it looks like a bunch of scribble together. In addition having a tag line, or description of the type of law practiced (i.e., DUI defense) is important. It lets the reader of the card know the area of expertise for the particular Attorney.
Identifiable logo: Most successful businesses have an identifiable logo. Think about the apple logo, the Google logo, Facebook. All of these businesses have easily identifiable logos that people associate with the business. Just because those businesses are different than a law firm doesn't mean a DUI law firm can't have a logo. In fact I think a logo is a great way to set yourself about from the competition, and shows potential client that your law firm is a viable business. Placing this logo or icon on your business card is an important way to get it out to the public. Especially if it is contained in other advertisements, the firm's website, and/or other materials.
In the grand scheme of things having a business card is a small decision to make when opening up a DUI law firm. However small it is, it can have a huge impact on the success of the firm and is definitely worth the extra money to have a great looking card designed.