There are some simple rules which should be followed in persuading potential clients to a law firm through lawyer advertising techniques. Though some factors may contribute to the reasons why some clients prefer to buy some products and services from a website, most consumers want to get their problems solved through the top websites on the search engine, or from an award winning website. However, none of these factors can be compared with the power of persuasion. People subscribed to a product or service or a website mostly because they were persuaded to do so. People are influenced by what they see, what they read and what they hear, that is why a law firm advertising technique must include the testimonials from people who have benefited from the law firms legal services. Such testimonials are strong persuasive tools to generate more potential clients.
Four major factors are mostly responsible for the influence or persuasion of potential clients to a practice those factors are; Scarcity, Reciprocity, Liking and Proofs. Scarcity is a law firm advertising factor that can quickly persuade a potential client into subscribing for a legal services from a lawyer. When a service is scarce, people who look for ways by which they can get such a service at all cost. A firm that offer special unique service will tend to have more clients. Do not just be a " jack of all trade" create a scarce and unique legal services for your clients and you will see them running after you.
Reciprocity as a form of lawyer advertising is just a way of offering some free services to your clients. This is a calculated sales gimmick and your sales margin will go up especially when you offer some free legal services and that include some legal advices as well as a free access to some legal resources in your practice. People will always reciprocate when you offer them free offers. Social proof is one of the most powerful law firm advertising tools you can use to win potential clients to your side. This involves the law firm website having some testimonials as well as proof of what they claim they can do for their clients. Proofs will persuade your potential clients of you capability to handle similar cases. Proofs will generate a natural liking for your services.